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TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across …
Overview
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both…
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What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital…
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is TrackMaven?
According to the vendor, marketers report on their results for two reasons: to prove their value, and to improve their results. Additionally, the vendor says TrackMaven is the only marketing analytics platform that gives marketers the ability to do both across all of their digital channels.
TrackMaven’s marketing analytics platform integrates with all the tools marketers are already using to measure their performance — including social networks, web analytics providers, and all major advertising, marketing automation, and CRM platforms — so it’s clear to see what works and what doesn’t in one centralized view.
TrackMaven can also show where its customers are winning and losing in their industry by tracking their results against competitors, peers, and influencers. Marketing leaders from hundreds of the world’s best brands use TrackMaven to understand the full impact of their marketing on over 20 digital channels.
TrackMaven Features
- Supported: Social, Content, and Web Analytics
- Supported: Competitive Intelligence
- Supported: Social and Content Attribution
- Supported: Pipeline Attribution
- Supported: News Monitoring
TrackMaven Screenshots
TrackMaven Integrations
- Tumblr
- Google Analytics
- Moz Pro
- Alexa Internet (discontinued)
- Adobe Marketo Engage
- HubSpot Marketing Hub
- MixRank
- YouTube
- Google+
- Socialgist
- Salesforce
TrackMaven Competitors
TrackMaven Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
TrackMaven Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 60% |
| Enterprises (more than 500 employees) | 40% |
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Reviews and Ratings
(23)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
TrackMaven is a versatile tool used by various industries for analytics, competitive benchmarking, and tracking performance across different channels. Users rely on TrackMaven to evaluate their social media efforts and analyze the content strategies of their competitors. The reports generated by TrackMaven are highly regarded for their visually appealing format and are often included in quarterly reports. The platform offers customizable dashboards that can be shared across the organization, catering to different analytics needs.
One of the key benefits of TrackMaven is its ability to track internal metrics, particularly in the marketing department. By leveraging data-driven insights provided by TrackMaven, marketers can identify short and long-term opportunities on various social platforms, leading to better content creation and overall marketing strategy. The software enables users to measure social and earned media performance, monitor trending stories, track competitors' activities, and benchmark successes in content marketing. Additionally, TrackMaven serves as a hub for consolidating metrics from different social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn, saving valuable time for marketers.
In addition to marketing applications, TrackMaven finds utility in other industries as well. For example, in the high school study abroad vertical, TrackMaven provides an analytical overview of social media efforts and competitive intelligence. In the adtech industry, it proves crucial for business development strategies by assisting in brand visibility and social media monitoring. The software also plays a pivotal role in formulating large campaign launches by providing deep insights into competitors' content effectiveness. Overall, TrackMaven proves to be a valuable tool for businesses looking to gain a competitive edge through data-driven analysis and benchmarking against industry competitors.
Easy to Use: Many users have found the platform to be extremely easy to use, with a highly intuitive and user-friendly interface that makes it effortless to filter out unwanted information. The simplicity of the platform has been praised by multiple reviewers, who appreciate how quickly they can navigate through the various features.
Comprehensive Data Collection and Aggregation: Reviewers consistently express their appreciation for TrackMaven's comprehensive data collection and aggregation capabilities. This robust functionality allows users to gather an extensive range of data points from different social media platforms, providing them with a holistic view of their digital presence. Several users have mentioned that this level of data depth sets TrackMaven apart from other similar software packages they have used in the past.
Competitive Benchmarking: One standout feature highlighted by many users is TrackMaven's competitive benchmarking capability. This tool enables them to compare their performance against other brands' social pages in real-time. Users value being able to gain insights into industry trends and stay ahead of competitors. The ability to monitor key metrics across multiple brands provides valuable context for making informed decisions about content strategy and overall brand positioning.
Lacking On-boarding Materials: Some users have expressed their disappointment with the on-boarding materials provided by the software, stating that they are lacking and could be improved.
Desire for Easier-to-use Visualizers: Several reviewers have mentioned a desire for easier-to-use visualizers within the software. They feel that the current options can be difficult to navigate and would like to see improvements in this area.
Need for Integration with Other Software: Users have requested integration with other software platforms, such as Hootsuite, in order to create more comprehensive analytical reports. They believe that this integration would greatly enhance their ability to analyze data and make informed decisions.
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Users recommend taking the time to explore all the features and benefits of TrackMaven. Fully understanding its capabilities is crucial for making the most of the platform.
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Asking questions is highly recommended to ensure TrackMaven meets the desired level of detail and analysis. Communicating with the support team or during onboarding can help clarify any uncertainties.
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Users suggest utilizing TrackMaven's support team and onboarding experience. Taking advantage of their assistance leads to a smoother implementation process and maximizes the benefits of using the platform.
Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
February 11, 2019
Great solution for data normalization and impact
My organization utilizes TrackMaven for competitive social tracking, as well as the performance of our own brands. It is used by the Social Media department. We also use our services with TrackMaven to supply deep insights for large campaign launches.
- Competitive tracking.
- Normalization of data across brands and platforms.
- Clean API.
- Templated reports.
- Use case examples for deeper adoption and utilization.
April 01, 2016
TrackMaven rules!
We use it for analytics, to track what how we match up against competitors and what types of content our competitors are using. Probably most notably, the reports from TrackMaven are the ones that end up in quarterly reports because they look great.
- Reports. Build is easy and they look terrific in presentations.
- Ease. It's REALLY easy for anyone to use.
- Looking at your competitors. Being able to look at our share of voice vs. our competitors is really great.
- Inclusion of paid analysis (which I understand is about to happen).
August 26, 2015
Superb Social Metrics and Support
Score 10 out of 10
Vetted Review
Verified User
My team and I use TrackMaven for social performance and competitive benchmarking. It's great for pulling metrics, setting benchmarks, and developing competitive tracking campaigns.
- Social performance: you can find out just how well each specific post did. I like to use it to find out what was the best performing post on every platform on a weekly basis.
- Metrics: You pull a variety of metrics that you wouldn't be able to do as easily within the social platforms themselves. It's not clunky or cumbersome at all and TrackMaven gives you the option to export it into charts that are easy to share with your management team.
- Competitive benchmarking: Their "average interactions per post normalized across 1000 fans" helps you figure out exactly how well you are doing compared to other brand social pages.
- Press coverage is hard to pull as easily as the social coverage.
- I wish there was a way to determine influencers / who's talking about you.
August 13, 2015
Platform will help you become a social guru
Score 8 out of 10
Vetted Review
Verified User
We use TrackMaven to track internal metrics on primarily our social efforts.
- Customer service
- Easy to use platform
- Robust platform
- Making visualizers easier to use
- Tracking media articles
- Tracking media results
Score 10 out of 10
Vetted Review
Verified User
It is being used in the marketing department, more specifically in content and social media marketing. It solves two issues. 1. It gives us an easy to use platform to see what our competition and other respected brands are doing and 2. It gives us the ability to benchmark our progress to make sure we are moving in the right direction.
- Ease of use - Really easy to understand UI
- Collects all the data. I've used similar tools that only gave you a partial glimpse into my own or my competitor's activities.
- The customer service is top notch!
- The on-boarding materials are a little lackluster. This could be tightened up.
- Sharing graphs between company users is something that needs to happen.
March 28, 2015
Right on track!
Score 9 out of 10
Vetted Review
Verified User
TrackMaven is a great window into how our and our competitors' content marketing efforts perform, with real time results and the ability to tag and filter searches through social media platforms, relative impact, absolute engagement and based on a chronological timeline. TrackMaven helps in so many ways.
- Tagging and filtering features in the real time activity feed
- Customizable email alerts when our content or the content of others go viral.
- Visualizer provides a bar, line or area graph that can easily be exported as a CSV, JPG, PDF or SVG.
- Overall the count is great, but there are some times that it's off by a small percentage. Brought it up to their support and dev teams and they are on it!
September 05, 2014
Exceptional customer service and trust matters when choosing a product/software/vendor
Score 9 out of 10
Vetted Review
Verified User
We're using Track Maven to gain insight into content that our competitor's are using, how they are using it, and what works vs. what does not. We leverage that intelligence to formulate the best strategy for our social media marketing channels.
- Customer service is excellent. Knowledgeable, willing to take the time and train in person if you are near their offices, and willing to go the extra mile.
- User friendly interface.
- Track Maven stays on top of trends happening in the social media industry and offers this additional insight to clients.
- So far we don't have improvement suggestions yet. WE have a new team and have not been using them too long.
August 15, 2014
Social Tracker
At my previous company, I used it to pull engagement metrics against our competitors for Facebook, Instagram and Pinterest. I also used TrackMaven to pull specific posts for our social media accounts to find out which specific posts performed well with certain time periods or overall.
- Captures engagements of specific posts.
- The interface is visually friendly and seemed easy to use to filter out things you don't want to see.
- The representatives who helped when there were any errors, were very accommodating and helped right away.
- The graph tool needs improvement to make it easier to visually look at the progression between brands, it just seemed really busy at times when you pulled several brands.
- I had issues with exporting data because of the browser I was using which was sometimes frustrating when I needed to pull certain things on a deadline.